About Us

Who Are We?
UPT Media was founded in May 2012 in Los Angeles, CA. UPT Media is the parent company to TheTrafficBoss, UptownTraction and UptownLeads. Each company offers unique opportunities for both advertisers as well as publishers.

What’s behind the name?
While UPT Media was founded in Los Angeles, the name was actually derived from New Orleans, LA. “The UPT” is often referred to as Uptown New Orleans, which is close to the heart of our company.

Who Do We Work With?
UPT Media works with all types of companies, from small businesses to Fortune 500 companies. We offer an array of product and services to help our clients achieve their goals.

Our Philosophy
UPT Media believes in forming partnerships with our clients. While we do provide a service, it’s our clients goals that we constantly strive to achieve. We have a “free-thinking” staff who consistently stays out-of-the-box. We are not a rigid company and change quickly to adapt to the latest marketplace trends.

The Leadership
Tobin PociaskTobin Pociask founded UPT Media in 2012. Under his leadership, UPT Media has been able to grow from a start-up to serving more than 5,000 clients across their line of products.

Tobin got his start in online marketing in 1999 where he had the opportunity to grow traffic and ecommerce for a popular television show. Through the years he has held prominent positions from being the Director of Online Marketing for Great Chefs Television to the VP of Marketing for 411web. He has managed, worked hands-on and created email companies, CPA affiliate networks, search networks, display networks, spearheaded SEO projects, lead generation companies as well as helped to create new technology to streamline processes and generate profits for businesses.

Tobin has an M.B.A from the University of New Orleans and a B.A. in Marketing from Huntingdon College.   Connect on Linked-in